The main picture I used was a man in a suit, but with an odd looking almost snowman style head. I selected this picture because due to my shooting schedule, it has snowed outside. This means that any outdoor shots will now show snow, which associated with winter and Christmas. It doesn't really affect the plot of the film, but people would question the snow/time of year if it has nothing to do with the film, so I opted to use it in the promotionals.
I also opted to keep a similar font to my last one. I did go for a more serious looking font, but I kept it simple because it looks 'childish'. This sounds strange at first, but when the film is called Pop goes the Weasel, and the main theme for the trailer is said song, they both tie to the childhood toy, 'jack in a box'. Ergo, the childish font matches up with this.
I also decided to add a few lines on there to put suspense into the viewers, hopefully wanting to make them see the film more. I also jumbled the words 'stay offline', almost playing with the viewers head, and revealing to them that the film has something to do with being online.
